Black Horse Method

Global Creative Strategy Encompassing Employer Branding.

Align Technology is primarily a pioneer in the field of orthodontics. It is widely known to the public for its Invisalign braces. Based in Silicon Valley the company operates in a dynamic and agile way across the globe.

Nicole Mullikin, Global Talent Intelligence and Operations at Align Technology, invited us to work on creating a global storytelling strategy focusing on employer branding. The work was done remotely from Europe, and we recall that our whole team had to adjust to different time zones. It was a truly amazing collaboration with our California team :)
The Align team had already created the EVP (Employee Value Proposition). Our goal was to create a complimentary storytelling strategy focused on employer branding.

Creative ideas were directed towards current and future employees of Align.

We developed a complete plan and project schedule for implementation. I was impressed by both Align as a company and the entire team we worked with. It was a great experience and adventure.
Currently, as John Weston Group, we are carrying out thousands of projects for Align Technology in EMEA.

I was impressed by both Align as a company and the entire team we worked with. It was a great experience and adventure.
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